Assignment Notes
Purpose and Goals
The purpose of this website is to showcase Inspira Digital Marketing Inc.’s services and expertise through solutions that include analysis, strategy development, planning, our commitment to delivering results, and more.
The goal is to generate awareness about our new agency and attract potential customers, particularly small and micro-businesses within the professional services segment who may benefit from personalized and easy-to-understand digital services.
I also aim to add this website to my personal portfolio because it’s a tool not only to attract clients, but it’s also a piece for future career opportunities in the marketing field, once I have to find a job after finishing my studies besides my own business to be able to continue here in Canada. By doing this, I can demonstrate my practical experience in building an online presence, content creation, and marketing strategies.
Hosting Provider Selection Rationale
I chose Bluehost as my hosting provider because I have worked with the company in the past and found it reliable, with fast and effective customer support through chat and other channels. The interface is intuitive and easy to manage, especially when used with WordPress.