Digital marketing plays a crucial role in my career because it has been the primary focus of my professional journey after completing my Publicity and Advertising bachelors. My eight years of experience in content creation, social media management, online advertising management, and e-commerce/website management have gave me a solid foundation and strong background to continue developing my digital marketing career.
Through digital marketing, I can help businesses drive awareness, visibility, engagement, conversion, and retention, ensuring they meet their goals by connecting with their audiences effectively. I believe digital marketing is more than just a tool for promotion and advertising: it is also a way to forster community and inclusivity. My past roles in digital marketing have shown me it by providing small and local businesses a voice in a competitive landscape, allowing them to reach a broader audience with the right messaging.
The following video helps to understand how digital marketing works:
The digital marketing landscape is constantly evolving. I see myself leveraging my skills, my expertise in tools such as ads platforms, SEO, SEM, and analytics, and taking opportunity to improve creativity, innovation, and data-driven mindset to lead impactful digital marketing projects and contribute to the growth of diverse businesses.
I am excited to see future developments regarding digital marketing – its ever-evolving nature pushes me to keep learning and adapting my views.
