It is pretty common to hear from small businesses owners that they have tried digital marketing but did not had success and there is no shame on that, especially if you don’t have marketing expertise or someone to support you with the task of creating a digital marketing plan for small businesses.
With the tips on this article, you will be able to identify and avoid the following mistakes to improve your digital marketing results.
| Digital marketing mistake | Impact on business |
|---|---|
| Not defining goals | Leads to unclear strategies and increased costs |
| Thinking your business has to be on every platform | Time, efforts, and money wasted |
| Lack of posting consistency | Decrease engagement, confuses followers, reduces reach |
#1: Not defining goals
The lack of goals and objectives can lead a small business to unclear strategies and increase costs.
Setting S.M.A.R.T. goals (specific, measurable, achievable, relevant, time-bound) and clear objectives for each campaign ensures your efforts have direction and purpose.
#2: Thinking your business has to be on every platform
This mistake is about ignoring target audience research. Are you using all social media platforms? Your business doesn’t need to use all of them either.
To avoid this mistake, dive deep into your audience analysis, which can include demographics, geographic, psychographic, and behavioural information. This will also help your digital marketing plan for a small business when investing in ads.
With a more comprehensive view of your audience, you should be able to choose the right digital channels.
#3: Inconsistent Posting
One of the most important things when using digital marketing platforms for small businesses, especially social media and email marketing, is consistency. Posting or sending emails regularly for two months but then stopping for three weeks, for example, or even posting only a few times per month can confuse followers and reduce engagement.
To overcome this challenge, try to set up a content calendar at least a month in advance and schedule posts once they are done. This way you can save time, plan ahead, and get off inconsistency.
Do you need help creating a digital marketing plan for your small business? Reach out to us! We can help with audience research, content planning, and comprehensive digital marketing strategies to ensure a successful plan that drives results.
